Privacy Policy
Vale Wildlife Hospital Privacy Statement
At Vale Wildlife Hospital, we are committed to protecting the privacy of our supporters, volunteers, members, website visitors, and anyone who entrusts us with their personal information. We take our responsibilities seriously and ensure that all personal data is handled in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
We are committed to safeguarding your personal information and maintaining your trust. We will never sell your personal data and we will never share it with another organisation for their own marketing purposes.
Protecting Your Personal Information
When you contact Vale Wildlife Hospital, make a donation, become a member, volunteer, attend an event, submit a wildlife enquiry, purchase from our shop, apply for a placement, complete a form on our website, or otherwise engage with our services, you may provide us with personal information.
This may include:
Name
Postal address
Email address
Telephone number
Payment information
Gift Aid declarations
Emergency contact details (where applicable)
We use secure systems and processes to protect your information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. Where payments are processed online, we use trusted third-party payment providers to ensure your financial information remains secure.
How We Use Your Information
We may use your personal information to:
Process donations, memberships and Gift Aid claims
Respond to wildlife enquiries and rescue requests
Administer volunteer, placement and work experience applications
Process purchases made through our online shop
Provide information, services or support you request
Keep you updated about our rescue work, fundraising appeals, campaigns, events and activities (where you have consented or where legitimate interests apply)
Improve our services, operations and website performance
Meet our legal and regulatory obligations
Maintain accurate records and supporter preferences
Lawful Basis for Processing
We only process personal data where we have a lawful basis to do so, including:
Your consent
Performance of a contract or agreement
Compliance with legal obligations
Legitimate interests pursued by Vale Wildlife Hospital, provided these do not override your rights and freedoms
Protection of vital interests
Tasks carried out in the public interest
How Long We Keep Your Information
We only retain personal information for as long as necessary to fulfil the purpose for which it was collected, including satisfying legal, accounting and reporting requirements.
When information is no longer required, it will be securely deleted, destroyed, or anonymised.
Keeping You Updated
We would like to keep you informed about the impact of your support and the work being carried out by Vale Wildlife Hospital.
Where appropriate, we may contact you about:
Rescue stories and patient updates
Fundraising appeals
Events and open days
Membership information
Volunteering opportunities
Campaigns and ways to support our work
You can change your communication preferences or unsubscribe at any time by contacting us.
Contact Details:
Vale Wildlife Hospital
Beckford Road
Beckford
Tewkesbury
Gloucestershire
GL20 7AN
Email: info@valewildlife.org.uk
Tailoring Our Communications
To ensure our communications are relevant and engaging, we may analyse information about how supporters interact with our emails, website, events and fundraising activities.
For example, we may send different communications to:
Members
Regular donors
Event attendees
Volunteers
Wildlife rescuers
This helps us communicate more effectively and make the best use of charitable resources.
We may occasionally use publicly available information or information provided by trusted third parties to help maintain accurate records and better understand supporter interests.
Your Rights
Under data protection legislation, you have the right to:
Be informed about how your personal data is used
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information in certain circumstances
Restrict or object to processing
Request transfer of your data where applicable
Withdraw consent at any time
To exercise any of these rights, please contact us using the details above.
You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO).
Third-Party Websites
Our website may contain links to external websites operated by third parties. Vale Wildlife Hospital is not responsible for the privacy practices or content of these external websites. We encourage users to review the privacy policies of any website they visit.
Email Communications
We may use email analytics to understand whether our communications have been opened or clicked. This helps us improve the relevance and effectiveness of our supporter communications.
Website Analytics
We use website analytics tools, including Google Analytics, to understand how visitors use our website.
Information collected may include:
Number of visitors
Pages viewed
Time spent on the website
Device and browser information
Geographic location (generalised)
This information is aggregated and anonymous wherever possible and helps us improve our website and services.
We also use analytics provided by social media platforms to measure the performance of our content and understand audience engagement.
Online Advertising
We may use advertising platforms such as Facebook, Instagram and Google to promote our work and fundraising campaigns.
This may involve the use of cookies, pixels and similar technologies to:
Measure campaign effectiveness
Reach people who may be interested in our work
Improve the relevance of our advertising
Any advertising activities are carried out in accordance with applicable privacy and data protection laws.
Cookies
Our website uses cookies to provide the best possible user experience.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function effectively and provide information about how visitors use the site.
Types of Cookies We Use
Strictly Necessary Cookies
Essential for the operation of our website and cannot be disabled.
Analytics Cookies
Help us understand how visitors use our website so we can improve performance and usability.
Marketing Cookies
Used to deliver relevant advertising and measure campaign performance.
Preference Cookies
Remember settings and preferences such as language or region selection.
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies at any time.
Please note that disabling certain cookies may affect the functionality of our website.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, guidance or our activities.
Any updates will be published on this page and the revision date will be amended accordingly.
Last Updated: June 2026